Custom t-shirts with bold slogans were popular in the UK in the 1980s.
Since the late 1980s and especially the 1990s, T-shirt screen printings with prominent designer-name logos have become popular, especially with teenagers and young adults. These garments allow consumers to flaunt their taste for designer brands in an inexpensive way, in addition to being decorative. Examples of designer Screen printing branding include Calvin Klein, FUBU, Ralph Lauren and The Gap. These examples also include representations of rock bands, among other obscure pop-culture references.
Screen printed T-shirt designs/t-shirt designs have been a standard form of product advertising for major consumer products, such as Coca-cola and Mickey Mouse, since the 1970s. However, since the 1990s, it has become common practice for companies of all sizes to produce T-shirt printings with their corporate logos or messages as part of their overall advertising campaigns.
The early 2000s saw the renewed popularity of T-shirt printers/t shirt printers with slogans and designs with a strong inclination to the humorous and/or ironic. The trend has only increased later in this decade; embraced by celebrities, such as Britney Spears and Paris Hilton, and reflected back on them, too ('Team Aniston').[citation needed]